The Ultimate Cultural Change: Vodafone Spain’s Technology Area

Making cultural change happen and improving employees’ engagement and motivation cannot be done overnight. It is a medium-term challenge that requires a committed management team, a detailed understanding of the reasons behind employees’ low morale, a structured approach to addressing those issues, and a well-designed communications strategy. Achieving cultural change usually means doing things in a different way, being innovative without having to “reinvent the wheel,” focusing on the customer, being accountable for any actions and decisions, and all this with optimism and a positive attitude. This paper illustrates the transformation challenge in the Technology Area of Vodafone Spain, what motivated the change, how the Board went about addressing the issues, what are the results to date, and what will be the next step.